Best website builder to create website and landing pages for digital marketing campaign

Are you a running digital campaign on adwords and bing ads? when you start optimizing campaign, you need to consider quality score assigned by adwords and bing. I still believe, it helps to reduce your cost per click drastically and improves your conversion rate. When you considering to improve quality score, you need to maintain key factors the landing page experience, Ad relevancy and click through rate. To learn more about digital marketing techniques and to improve performance. check out digital marketing training in Chennai provided by aorta digital services

Let's first talk about landing page experience,  you need to have landing/destination page targeting your primary keyword, with some images, form fill to generate conversion and with call to actions. To create landing page while optimizing, you don't need to depends on developers anymore. There are several website available in market to create website/landing page for adwords and bing campaigns. All those are mostly do it yourself online website builders.

So now, we need to find out the right online website builder which help to generate 10X conversions. I believe conversion help your scope of work, you will get a chance to explore more in terms of  rotating ads and changing match type without worrying about the conversion factor on the mind. Here is some white label website builder I used to create website/landing page for my client.

# SiteGalore: 100% responsive online website builder. SiteGalore is scale able white label website builder solution loaded with more than 10,000+ design template to choose with 100% compatible with SEO. Do it yourself website builder providing options for user to create business class website, landing page for digital campaign with fully loaded features. I recommend this website builder for it simple, elegant design template with limited flash, image attraction which provide user more trust towards conversion. Create, Edit, Optimize and Publish easiest ever website builder.

# mobiSiteGalore: Mobile responsive do it yourself online website builder, more similar to SiteGalore, but it doesn't come with white label solution. You have 15days free trail available to play around the website builder interface.

# Instapage: Instapage, dedicated for landing page website builder, it has lot of feature for user to improve user engagement on landing page. It is recommended when you just looking for landing page builder. Instapage comes with only paid version with free trial options to users.

# Pagewiz: Another powerful landing page builder comes with 14 days free trial. Website builder is very simple to use with exact same features like SiteGalore. Pagewiz is also dedicated landing page builder and hence it doesn't compatible and compensated more on SEO factors.

Now when it comes to Ad relevancy, after extended ads updates from both bing and google. Now it very easy to achieve, key factor here is to have keyword in your headline and descriptions. That's it works fine and gives above average on your keyword quality score.

Finally, click through rate. It can be increase when you have enabled all ad extensions provided by google and bing. Adding negative keyword frequently from search term report will improve this CTR and your keyword score's above average. Keep an eye on my blog regularly! Happy digital marketing!!

Which match type to use for less CPC in Google adwords?

After substantial updates from google, it is really thought to choose right match type for the keywords in google adwords, although the Broad match type is default one, we need to use other alternatives very frequently to improve our keywords performance in competition. Keep in mind each one of your search queries will enter into the auction and it needs to stand of huge crowd now.

Here is the match type to use for less CPC respectively.

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1. Phrase match type - “Keywords” : Phrase match type keywords triggers ads only when the phrase matched in searched term or close variant match, with additional word in prefix or in suffix. So this match generally generate less impression in auction for its behavior. Since it shows ads on comparatively less competition it consume less cost per click. To use Phrase match type, add keywords with in double quotes for eg: “buy photography online”, on one keyword per line basis.

“Tips: Avoid using same keywords as different match type in campaign and avoid duplicating your keywords. This will increase you CPC and also creates conflict between two keywords in auction.”

2. Broad match modifier type - +Keywords : Broad match modifier type keywords triggers ads even when the keyword reordered or close variant matches, with additional word before keywords for eg: if you keyword is +photography +online, trigger your ads when someone search with term “buy photography online”

To use Broad match modifier match type in adwords campaign, add keywords with “+” symbol on one keyword per line basis. Since it shows ads comparatively high in competition with phrase match keyword, it consume bit more cost per click than phrase match type keyword.

“Tips: Avoid duplicating your broad match modifier keywords with other match types. Check your keyword list before add any broad match modifier keyword. This will improve your keyword performance.”

3.  Exact match type - [Keywords] : Google adwords officially announced a update about Exact match type keywords last month. To know more update refer article previous [Exact Match] type keywords going to trigger ads for close variants query's and google official blog. But as per current version, exact match type keywords triggers ads only when exact terms match with your keyword for eg: if your keyword is [buy limited edition photographs], then it should show ads when someone search for exactly with same term “buy limited edition photographs”.

To use Exact match type in adwords campaign, add keywords within brackets “[keywords]” on one keyword per line basis, Since it shows ads when exact search terms match your keyword list, it consume bit more CPC than phrase and broad match modifier keywords. It also depends on competition level in auction

“Tips: Avoid duplicating your exact match keywords with other match type. Make sure once before adding exact match keywords and ensure there is no duplication in other match type.”

4.  Broad match type - Keywords : Broad match type keywords triggers ads when the keyword reordered or close variant matches, misspellings and also it shows for keyword synonyms, which usually generate more impression in competition. Since it has more potential to generate more impression comes clicks, it consume high cost per click than any other keyword match type in google adwords.

To use Broad match type in adwords campaign, add keywords without any symbol on one line per keyword basis.

“Tips: Avoid duplicating keywords and make sure you have added sufficient negative to control your impression share.”

[Exact Match] type keywords going to trigger ads for close variants query's

On last month the official google adwords blog published article, stating that close variants will be expanding now for Exact Match type. Which means, exact match type keywords are going to trigger ads for close variants keywords it include keyword reordering and rewording. This expansion to Exact Match type keywords will be launched end of April for limited users and will be rolled out gradually to all, over the time.

On my experience, I believe using exact match type keywords in campaign will give very relevant traffic to the campaign with excellent CTR and of course, it is the second costly match type after Broad Match. Exact match type keywords also gives very impressive results for Branding keywords campaigns. After this update, the Cost per click (CPC) may raise, since there are more advertisers are  involving in the aution for exact match type close variants keywords.

By the close variants expansion update on google blog, Below I tired to explain on what query’s your ads trigger for exact match type keywords. Taking [watches for women] keyword for example,

From the above table, one thing is very clear, the synonyms words are not considered in this exact match type expansion. We still have changes to optimize and get traiffic to the target. The update only includes close variants, keyword reordering, keyword rewording, functional word addition, removal from keywords.

Optimization which is useful when exact close variants expansion update roll out

1. Analyze search term report of close variant keywords: Once this update is rolled out, if you already using exact match keywords on your campaign. Then start analyzing your search term report to find close variants keywords are relevant or not.

2. Add Negative keywords: Added more negative keywords: On analysis for close variants keywords in SQR to find the relevancy. If it is not relevant, then added those to negative.

How to Show IF condition based Ads in Google Adwords

On last December, google announced in it's official blog about roll out of IF function in Text ads and released officially late January across globally for all advertisers. Using this IF function, advertiser can show customized ads based on device and re-targeting list members. Now this IF condition function ads are used widely by advertiser to attract return visitors and mobile users online.

For example, if you are running a online store and would like to attract & target mobile user's with different set offers. You can use this IF condition function ads and customize the description of ads based on user device.

Here is the sample IF function ads from the personal account. In below example, for return visitors from "All visitors" list, shown "20% Off" and other new visitors shown "10% Off".

For All Visitors ( Re-targeting list visitors) Ads Description will be,

"Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 20% Off."

For New Visitors Ads Description will be,

"Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 10% Off."

  

 

  Syntax: {=IF( Condition, Insert Text):Default Text}

• IF = Predefined statement to use IF function.
• Condition = There are two condition types Device & Audience
• Insert Text = If Condition true text ( "10% off" ), you can use it in headlines and also in descriptions.
• Default Text = If Condition false text ( "20% off" )

Hope this article is useful for you to create IF condition based ads in google adwords. Post your comments and do follow me on Google +.

Improve your ad position in google adwords

After google search engine pages updated without right hand side ads, improving ad position in google adwords is something difficult. As we know acquiring the ad position in google search engine page will impact the campaign performance a lot. Every single search queries in search engine are entered into the google auction every time. In this article, I would like to share my experience on how to improve the ad position in google adwords by doing some simple optimization.

Let's start with comparing simple ad position formula.

In above formula screen, you can see Adv.1 ( Adv1. keyword )is bidding for 2$ and has 8/10 Quality score. In this case, on adwords Adv.1 can adjust the bid little or optimize the ads on respective campaign with keywords in ads or we can improve landing page experience by adding relevant keywords in page content or add more extensions with relevant keywords to improve the quality of that particular keywords. Thus, we can achieve ads position in Google SERP. Hope this article help you to optimization. Comment here to achieve ad position on different scenarios.

Update: Price extensions now showing on mobile

On July 2016, Adwords updated with new value added feature "Price extensions". It enables advertiser to show prices by selecting types of products, by my personal experience, this feature increased my click through rate gradually.

Previously this price extension services is only enabled to text ad extension on desktop and now it is started showing on mobiles as well. Also as added value, on price extension we can set mobile URL which is optional now to advertiser.

Price extension adwords screen

Here is example and reference screenshot of price extension showing in mobile.

For more information on price extensions, refer About price extension

Update: Google started showing Emoji on SERP

As we all know google stopped showing emoji on search result page on mid of 2015 and now it seems like Emoji is back on SERP, it is showing in both mobile and desktop again.

 

 

Also we can see emojis not only showing in titles and we can see it on description as well. Find the below screenshot for emojis on both titles and descriptions.