How to Enable/disable Automated Ad extension

Google adwords automated ad extensions feature rolled out recently, on impact of this release my experience with automated ad extensions has been negative. Especially on newly setup campaigns, the automated ad extension has been automatically applied at account level, so it worked for my campaigns in a different way.

For example, client may have different products or brands in their website and they would like to promote only specific product on google adwords to increase brand and product awareness. In that case, this automated ad extensions enabled campaigns started showing content from all the product, brands and pages in website which has good search volume. Particularly on SERP ads are showing with site links which is irrelevant to the promotions and on result of this campaign budget spend increase gradually for a irrelevant content.

So I decided to share the steps to enable and disable the automated ad extension. Here is the list of automated ad extension.

Dynamic sitelinks ad extensions:  The dynamic sitelinks extension is an automated extension that uses search terms to dynamically generate links to your website below your ad text. It will looks for search terms and dynamically generate links to your website by fetching content from your whole website.

Step to Enable/disable this dynamic sitelinks ad extensions:

• Login to your adwords account.
• Go to Ad Extension Tab.

• Select "Do not use specific automated extensions for this account" option and check the required extension you would like disable. If it is unchecked, then automated ad extension created automatically from your website content. 
• Click on "Save" to disable automated ad extensions.
• If you would like to enable automated ad extension any particular extension, you can uncheck the same and click "Save", so it will enabled on account level which applies across all campaigns and adgroups.

 Dynamic Callouts ad extensions: The dynamic callout extension is an automated extension that dynamically shows additional details about your business below your ad text.

Dynamic Structured Snippets ad extensions: The dynamic structured snippet extension is an automated extension that shows details from your website below your ad text.

Previous Visits ad extensions: The previous visits extension is an automated extension that shows the number of times someone has clicked through to your website from Google Search results or Search Network ads.

Seller Ratings ad extension: The seller ratings extension is an automated extension that shows an overall rating for your business with your ad on Google Search.

Consumer Ratings ad extension: The consumer ratings extension is an automated extension that highlights specific aspects of your business that consumers have rated highly in surveys.

Longer ad headline ad extension: The longer ad headline extension is an automated extension that combines your text ad’s first description line with its headline (separated by a hyphen) when the first description line in your text ad is clearly a complete sentence or phrase.

New - Automatic call ad extensions: As shared before Automatic call extension plan, now google introduce this feature which automatically show the phone numbers from the landing page. I believe, this most welcome feature and also I hope it reduce to work in campaign managers.

Best Automated Adwords Optimization Tools

Here is best automated adwords optimization tools, these tools are very useful for setting up the campaigns and to improve its performance by automation.

1. Acquisio - Performance media solution

The most recommended and one of the best adwords optimization tool in the market. It has many feature like campaign automation, alerts, campaign reporting and the most important is Bid & Budget management. The reason I love to use this acquisio for the Bid & Budget management feature and the way the algorithm is implemented. As of my personal experience, it helps to improve my client overall budget performance by reducing the Avg.CPC and achieving more clicks on the less cost. Of course, we finally need to get more clicks for the less spent on adwords campaign.

Also I have seen constant campaign performance on my client reports when Google roll down the right side ads on SERP. Talk flow over internet community and in blogs says click and budget performance many loss due this change in SERP, but I can see the campaigns running on Acquisio platform works in different way, Avg.clicks had improved in better way. Acquisio AI algorithm modify bid for every 30min, to make sure targeted keywords always stands in top position. On overall, this tools most recommended tool for adwords optimization, Acquisio also have Free Trail to test their features.

2. Marin Software - Cross Channel Advertising platform

This Marin software tool is already achieved fame in market and one of the best tool for cross channel advertising in market as well. But when comes to google adwords optimization, the predictive bid, budget algorithm. The reason to consider this tool for it predictive bid and budget algorithm. It is fully transparent algorithm shows predictive clicks, conversion, budgets and ROI at different budget constraint target similarly like google adwords opportunities prediction. Still it better than adwords prediction algorithm.

The algorithm also loaded with feature automatically calculate optimal bids for less search volume keywords. This result in triggering new and long tail keywords which has less CPC. I believe this is an another way of optimizing the adwords campaign. Reduce or remove less search volume keywords and giving opportunities to trigger other new and long tail keywords less CPC keywords will surely reduce your avg.cpc and CTR as well.When comes to modify bid to make sure keywords used always in top position, it is bit slower than Acquision which 1 hr.

3. Kenshoo Advanced Tool

Kenshoo is a another adwords optimization tool with strong advanced adwords automation algorithm. It user interface looks like google adwords editor and it is the only cross channel desktop editor in industry too. This tool is recommended for new profile, campaign setup. After experiencing it, I can say it reduce the avg set up time almost 40%, this is only reason I love this Kenshoo tool.

Another important feature in this tool is it effectively identify the churn, even acquision and other tools already loaded with this feature, Kenshoo ruled out all the tools. When it comes to shopping ads, Kenshoo's custom bid policy for Shopping campaigns and algorithms for negative keyword suggestions drive stronger results across all campaigns.

Updates : Google started showing phone numbers from Business page for location extension enabled campaign

Updates: It seems like google started showing the phone numbers listed in google business page for the location extension enabled campaign. It means, from now based on the location google will show the phone number listed from your google my business listing.

So it is time to update our call extension and also update the google my business listing phone number field.

In future, google seems to be in plan to automatically show the phone numbers from the landing page. So looking forward for this "Automated call extension" similarly like "Automated sitelink extension".