How to Show IF condition based Ads in Google Adwords

On last December, google announced in it's official blog about roll out of IF function in Text ads and released officially late January across globally for all advertisers. Using this IF function, advertiser can show customized ads based on device and re-targeting list members. Now this IF condition function ads are used widely by advertiser to attract return visitors and mobile users online.

For example, if you are running a online store and would like to attract & target mobile user's with different set offers. You can use this IF condition function ads and customize the description of ads based on user device.

Here is the sample IF function ads from the personal account. In below example, for return visitors from "All visitors" list, shown "20% Off" and other new visitors shown "10% Off".

For All Visitors ( Re-targeting list visitors) Ads Description will be,

"Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 20% Off."

For New Visitors Ads Description will be,

"Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 10% Off."

  

 

  Syntax: {=IF( Condition, Insert Text):Default Text}

• IF = Predefined statement to use IF function.
• Condition = There are two condition types Device & Audience
• Insert Text = If Condition true text ( "10% off" ), you can use it in headlines and also in descriptions.
• Default Text = If Condition false text ( "20% off" )

Hope this article is useful for you to create IF condition based ads in google adwords. Post your comments and do follow me on Google +.

Improve your ad position in google adwords

After google search engine pages updated without right hand side ads, improving ad position in google adwords is something difficult. As we know acquiring the ad position in google search engine page will impact the campaign performance a lot. Every single search queries in search engine are entered into the google auction every time. In this article, I would like to share my experience on how to improve the ad position in google adwords by doing some simple optimization.

Let's start with comparing simple ad position formula.

In above formula screen, you can see Adv.1 ( Adv1. keyword )is bidding for 2$ and has 8/10 Quality score. In this case, on adwords Adv.1 can adjust the bid little or optimize the ads on respective campaign with keywords in ads or we can improve landing page experience by adding relevant keywords in page content or add more extensions with relevant keywords to improve the quality of that particular keywords. Thus, we can achieve ads position in Google SERP. Hope this article help you to optimization. Comment here to achieve ad position on different scenarios.