Are you a running digital campaign on adwords and bing ads? when you start optimizing campaign, you need to consider quality score assigned by adwords and bing. I still believe, it helps to reduce your cost per click drastically and improves your conversion rate. When you considering to improve quality score, you need to maintain key factors the landing page experience, Ad relevancy and click through rate. To learn more about digital marketing techniques and to improve performance. check out digital marketing training in Chennai provided by aorta digital services
Let's first talk about landing page experience, you need to have landing/destination page targeting your primary keyword, with some images, form fill to generate conversion and with call to actions. To create landing page while optimizing, you don't need to depends on developers anymore. There are several website available in market to create website/landing page for adwords and bing campaigns. All those are mostly do it yourself online website builders.
So now, we need to find out the right online website builder which help to generate 10X conversions. I believe conversion help your scope of work, you will get a chance to explore more in terms of rotating ads and changing match type without worrying about the conversion factor on the mind. Here is some white label website builder I used to create website/landing page for my client.
# SiteGalore: 100% responsive online website builder. SiteGalore is scale able white label website builder solution loaded with more than 10,000+ design template to choose with 100% compatible with SEO. Do it yourself website builder providing options for user to create business class website, landing page for digital campaign with fully loaded features. I recommend this website builder for it simple, elegant design template with limited flash, image attraction which provide user more trust towards conversion. Create, Edit, Optimize and Publish easiest ever website builder.
# mobiSiteGalore: Mobile responsive do it yourself online website builder, more similar to SiteGalore, but it doesn't come with white label solution. You have 15days free trail available to play around the website builder interface.
# Instapage: Instapage, dedicated for landing page website builder, it has lot of feature for user to improve user engagement on landing page. It is recommended when you just looking for landing page builder. Instapage comes with only paid version with free trial options to users.
# Pagewiz: Another powerful landing page builder comes with 14 days free trial. Website builder is very simple to use with exact same features like SiteGalore. Pagewiz is also dedicated landing page builder and hence it doesn't compatible and compensated more on SEO factors.
Now when it comes to Ad relevancy, after extended ads updates from both bing and google. Now it very easy to achieve, key factor here is to have keyword in your headline and descriptions. That's it works fine and gives above average on your keyword quality score.
Finally, click through rate. It can be increase when you have enabled all ad extensions provided by google and bing. Adding negative keyword frequently from search term report will improve this CTR and your keyword score's above average. Keep an eye on my blog regularly! Happy digital marketing!!
